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This website blockplay.com.au had the following in the homepage, "BLOCK PLAY SETS A NEW BENCHMARK IN QUALITY BLOCKS." We viewed that the webpage stated " Studies have shown that playing with blocks has many." It also said " Benefits for children including physical, social, intellectual. Interconnecting geometric shapes and sizes combine the. Beauty and quality of a bygone era with the. Environmental consciousness we yearn for today. Site designed and developed by well creative." The header had bamboo blocks as the highest ranking search term. It is followed by bamboo building blocks, bamboo people, and bamboo fences which isn't as ranked as highly as bamboo blocks. The next words they used was bamboo vehicles. bamboo cars was included but will not be seen by search crawlers.